Rival tracks how your competitors change and adapt to meet the ever-changing market and customer needs. Rival automatically tracks, monitors, and captures changes to competitor websites. Allowing you to find pages laying out company strategy, product value propositions, types of customers they are focused on, and the results of their marketing testing.
"There are only two sources of competitive advantage: 1. Ability to learn more about our customers faster than the competition. 2. Ability to turn that learning into action faster than the competition." Jack Welch - Former CEO of GE (during his tenure, GE's value rose 4000%)
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