Tinder recently agreed to settle a $23 million class-action age discrimination lawsuit. The lawsuit, filed last April in California, alleged Tinder charged people over 30 years old twice the amount for its subscription services.
The class consists of every person, 29 years of age or older at the time, who subscribed to Tinder Plus or Tinder Gold between March 2, 2015 and the date of preliminary approval, according to the proposed order granting motion for preliminary approval of the class-action settlement.
“Under the Settlement, Defendants agree to a multifaceted Settlement structure, which includes a universal participation component (automatic benefits to all Class Members);,” the settlement states. “An additional cash or cash-equivalent payout to Class Members who submit timely valid claims; and an agreement to substantially halt Defendants’ allegedly discriminatory practices going forward.”
Filed on behalf of about 230,000 class members, each person will be able to receive either $25 in cash, 25 additional Super Likes or a one-month subscription to either Tinder Plus or Tinder Gold. As part of the settlement, Tinder must distribute $11.5 million to all class members, as well as $5.75 million in potential cash or cash-equivalents (e.g. Super Likes) to every class member who submits a claim.
Tinder has also agreed to stop charging people — just those located in California — different prices based on their age. That carries a value of at least $5.75 million, according to the settlement. In total, this amounts to a $23 million settlement.
I’ve reached out to Tinder and will update this story if I hear back.
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