Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

 As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrunch has learned that the company has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related services to marketers, such as a data dashboard to measure how campaigns… Read More

from Social – TechCrunch http://ift.tt/2AhPBXG Read More Detail!