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Twitter has deleted thousands of automated accounts posting messages that tried to discourage and dissuade voters from casting their ballot in the upcoming election next week.
Some 10,000 accounts were removed across late September and early October after they were first flagged by staff at the Democratic Party, the company has confirmed.
“We removed a series of accounts for engaging in attempts to share disinformation in an automated fashion – a violation of our policies,” said a Twitter spokesperson in an email to TechCrunch. “We stopped this quickly and at its source.” But the company did not provide examples of the kinds of accounts it removed, or say who or what might have been behind the activity.
The accounts posed as Democrats and try to convince key demographics to stay at home and not vote, likely as an attempt to sway the results in key election battlegrounds, according to Reuters, which first reported the news.
A spokesperson for the Democratic National Committee did not return a request for comment outside its business hours.
The removals are a drop in the ocean to the wider threats that Twitter faces. Earlier this year, the social networking giant deleted 1.2 million accounts for sharing and promoting terrorist content. In May alone, the company deleted just shy of 10 million accounts each week for sending malicious, automated messages.
Twitter had 335 million monthly active users as of its latest earnings report in July.
But the company has faced criticism from lawmakers for not doing more to proactively remove content that violate its rules or spread disinformation and false news. With just days before Americans are set to vote in the U.S. midterms, this latest batch of takedowns is likely to spark further concern that Twitter did not automatically detect the malicious accounts.
Following the publication of Reuters’ report, Yoel Roth, Twitter’s head of site integrity, said in a tweet thread that public research identifying bots is often “deeply flawed” and that many are identifying bots “based on probability, not certainty,” since “nobody other than Twitter can see non-public, internal account data.”
Twitter does not have a strict policy on the spread of disinformation in the run-up to election season, unlike Facebook, which recently banned content that tried to suppress voters with false and misleading information. Instead, Twitter said last year that its “open and real-time nature” is a “powerful antidote to the spreading of all types of false information.” But researchers have been critical of that approach. Research published last month found that over 700,000 accounts that were active during the 2016 presidential election are still active to this day — pushing a million tweets each day.
A Twitter spokesperson added that for the election this year, the company has “established open lines of communication and direct, easy escalation paths for state election officials, Homeland Security, and campaign organizations from both major parties to help us enforce our policies vigorously and protect conversational health on our service.
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Twitter has brought on its first-ever global director of culture and community, God-is Rivera. As global director of culture and community, Rivera will report to Global Head of Culture, Engagement and Experiential Nola Weinstein. Rivera previously led internal diversity and inclusion efforts at VMLY&R, a digital and creative agency.
“As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement. “The team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.”
For context, 26 percent of U.S. adults who identify as black use Twitter, while 24 percent of white-identified adults and 20 percent of Latinx-identified adults in the U.S. use Twitter, according to a March 2018 survey from Pew Research Center.
At Twitter, the plan is for Rivera to “better serve and engage communities” on Twitter through the company’s brand marketing, campaigns, events and other experiences. Internally, Rivera will be tasked with ensuring Twitter’s campaigns and programs are inclusive and “reflective of the communities we serve,” according to Twitter’s press release. Externally, Rivera will be responsible for developing relationships and programs with content creators, community leaders, brands and more — similar to the one with HBO’s Insecure.
Here’s the internal note Weinstein sent to Twitter employees earlier today:
Team,
I am so excited to welcome @GodisRivera to the team as Twitter’s new Global Director of Culture & Community. She captivated us at #OneTeam with her enlightening presentation on #BlackTwitter and we are thrilled that she will now be bringing her passion and perspective inside.
In this newly created role, God-is will help lead our efforts to better serve and engage the powerful voices and global communities who take to Twitter to share, discover and discuss what matters to them. This will come to life through Twitter’s brand efforts, campaigns, events and experiences. She will help ensure that our programs are connective, inclusive and reflective of the communities we serve. You can imagine more efforts that engage and excite our communities like #HereWeAre, #NBATwitter, thoughtful tweetups, etc.
God-is’ deep expertise in marketing and social strategy, cultural understanding and ability to elevate and connect communities makes for a rare and incredibly powerful combination. She was previously Director, Inclusion and Cultural Resonance at VMLY&R, where she led internal diversity efforts to fuse the importance of internal culture and representation to creative work outputs. In 2018, God-is was named an Ad Age “Woman to Watch” and Adweek “Disruptor” for continuing to fight for representation and equity in the advertising industry. She currently resides in New York, NY with her husband and daughter.
On a personal note, I have had the pleasure of spending time with God-is at #HereWeAre, #Influence, and #OneTeam and her energy, passion and positivity are infectious. I know her presence will make a difference and am excited by all that the culture & experiential team will create together.
God-is will start on November 12th and will be based in NYC reporting to me.
Please join me in welcoming her to the flock!
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Bumble and Match’s ongoing legal battles are continuing today. According to a statement released by Match Group this morning, Bumble is dropping its $400 million lawsuit against Match, which had claimed Match fraudulently obtained trade secrets during acquisition talks. However, Bumble is preparing to refile its suit at the state level, we’re hearing.
If you haven’t been following, the two companies have been doing battle in the court system for some time after Match Group failed to acquire Bumble twice – once in a deal that would have valued it at over $1 billion.
Bumble claimed Match then filed a lawsuit against it to make Bumble appear less attractive to other potential acquirers. Match’s suit claims Bumble infringed on patents around things like its use of a stack of profile cards, mutual opt-in, and its swiped-based gestures – things Tinder had popularized in dating apps.
Bumble subsequently filed its own lawsuit in March 2018, this one claiming that Match used acquisition talks to fraudulently obtaining trade secrets. It says this is not a countersuit, but its own separate suit. (This is the one being discussed today by the companies.)
Match says it wasn’t served papers for Bumble’s suit. But Bumble CEO Whitney Wolfe had said they delayed serving papers to give Match a chance to settle.
After a failure to settle, Bumble announced on September 24, 2018 that it would be serving Match, and shared news of its IPO plans. The $400 million suit claims Match had asked for “confidential and trade secret information” in order to make a higher acquisition offer for Bumble, but that no subsequent offer came as result.
Match says Bumble asked the courts to drop its lawsuit just a few weeks after this announcement, and believes the whole thing is just a PR stunt around Bumble’s IPO.
Match today says it’s not opposed to the lawsuit being dropped. But it is now seeking declaratory judgements that will force these issues to be litigated in the right forums, it says.
It points out that Bumble had filed its state petition in Dallas County, rather than respond with counterclaims to Match’s suit in the Western District of Texas – “less than 100 miles from Bumble’s Austin headquarters.”
It asked the case to be transferred to federal courts in the Western District, where its IP case is pending.
Now, Match says that Bumble is asking the courts to drop its claims against Tinder’s parent company.
“We’re not opposing their request to dismiss their own claims, but we’re seeking declaratory judgements that will force these issues to be litigated in the right forums,” says a Match spokesperson. “As we say in section 132 of the amended counterclaim: ‘Match will not simply wait until Bumble decides whether or not it wants to pursue these claims – likely in connection with Bumble’s next media blitz. Match intends to litigate these baseless allegations now, and Match intends to conclusively disprove them.'”
Bumble responded this morning, by saying it plans to continue to defend its business against Match.
“Match’s latest litigation filings are part of its ongoing campaign to slow down Bumble’s momentum in the market. Having tried and failed to acquire Bumble, Match now seems bent on trying to impair the very business it was so desperate to buy,” a Bumble spokesperson says. “Bumble is not intimidated and will continue to defend its business and users against Match’s misguided claims.”
It declined to comment on how, but we understand that the change from a state court system to federal courts is in play here. Bumble wanted to litigate at the state level, which means it has to dismiss its claims in the federal courts. Match could then accurately say Bumble’s lawsuit is being dropped, but that doesn’t necessarily mean Bumble’s plans have changed.
We understand that Bumble is now preparing to refile its case in the state court system, but it hasn’t done so yet.
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